I am an Assistant Professor of Marketing at Washington University Olin Business School. I study the design of trust mechanisms and the economics of technology. My latest research focuses on designing quality certification and rating systems for digital platforms, and analyzing the economic and policy implications of Artificial Intelligence (AI) and blockchain. 

Curriculum Vitae

​Contact Information:
1 Brookings Drive, Knight Hall 406
St. Louis, MO 63130

Email: hui(AT)wustl(DOT)edu