I am an Assistant Professor (Associate Professor with tenure, effective July 1, 2026) of Marketing at Washington University’s Olin Business School. I study credible exchange in markets, with a focus on the economics of AI and digital platforms. My research examines how trust mechanisms and algorithmic systems shape what firms, consumers, workers, and intermediaries can credibly claim, observe, learn, and verify. One stream of my work studies how digital platforms sustain trust through certification, ratings, reputation, verified data, and platform rules. My recent work extends this agenda to AI, where claims, recommendations, advice, evidence, and persuasive interactions can be generated at scale, making credibility and verification central challenges for market design, governance, and welfare.



Curriculum Vitae

​Contact Information:
1 Brookings Drive, Knight Hall 406
St. Louis, MO 63130

Email: hui(AT)wustl(DOT)edu